About the boutique
A curated universe of quality and style
Founded in 2000, LA VIE EN ROSE is a refined multibrandstore presenting a thoughtful mix of ready-to-wear, jewelry, shoes and bags.
The selection is based on the belief in quality and timeless designs, with each item chosen for its elegance and enduring character.
Experience fashion that reflects individuality — just steps from the sea.
The Collection
Explore our signature collection
From textured fabrics to bold accessories, LA VIE EN ROSE celebrates timeless design and effortless luxury, based on the belief in quality.
Ready to wear
Contemporary silhouettes and refined basics with timeless appeal.
Shoes
From classic staples to standout styles, always elegant and effortless.
Bags
Crafted pieces that blend function and design — for every occasion.
Accessories
Bold accents and delicate details to complete your look.
CUF — Designed by the founder
Introducing CUF: signature accessories by LA VIE EN ROSE
Launched in 2021, CUF is the in-house brand by the founder of LA VIE EN ROSE. Known for its striking timepieces and impeccable craftsmanship, CUF brings together modern elegance and artistic flair.
Discover the exclusive line that’s already making waves in the boutique — with more to come.
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Want to explore our boutique in Knokke-Zoute?
Discover new arrivals, exclusive accessories and the art of curated style — directly from our boutique.
