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LA VIE EN ROSE was founded as a high level multibrandstore in the year 2000 and is situated near the beaches of Knokke-Zoute.

LA VIE EN ROSE presents a universe of carefully chosen ready-to-wear, precious knitwear, bold jewelry, both vintage and new.

The selection is based on the belief in quality and timeless designs.


August 2021 the shop owners accessory brand CUF was launched and has a vast representation in the store.

CUF creates exclusive, eye-catching timepieces of absolute craftmanship. Other accessories will be added in the near future


Ready to wear