CUF
CUF — Designed by the founder
Introducing CUF: signature accessories by LA VIE EN ROSE
Launched in 2021, CUF is the in-house brand by the founder of LA VIE EN ROSE. Known for its striking timepieces and impeccable craftsmanship, CUF brings together modern elegance and artistic flair.
Discover the exclusive line that’s already making waves in the boutique — with more to come.

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Discover new arrivals, exclusive accessories and the art of curated style — directly from our boutique.